Orbit FC 2.0
6140
438
30
Add to Collection
About

About

Рroduct: Orbit gum Task: To tell the audience about the new “Orbit” which fights 3 causes of caries. Solution: We created an interactive game w… Read More
Рroduct: Orbit gum Task: To tell the audience about the new “Orbit” which fights 3 causes of caries. Solution: We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game. Read Less
Published:
Рroduct:
Orbit gum

Task: 
To tell the audience about the new “Orbit” which fights 3 causes of caries.

Solution:
We created an interactive game where users in the image of an “Orbit” fighter have to protect their real friends from the threat of caries. After 2 weeks of the campaign the site were visited by more than half a million users, and the half of them had played the game.
Backgound making-off
Sketching:
Modelling:
Photoshoping (first version):
Details
Photoshoping (second version)
Digital BBDO
Creative Group Head: Artem Efimtsev
Character animation: Dmitriy Sychkov
Animation: Paul Bragin


WWW.ORBITGUM.RU