Add to Collection
Tools Used
About

About

Copywriting for Print, ADVE 321, Print campaign.
Published:
Art Direction/Copywriting/Web Coding: Lauren Danford
Problem: Orangina is perceived as just another soda and has little recognition in the U.S.
Insight: Orangina is healthier than sodas and healthier than most orange substitute drinks.
Idea: Orangina packs a punch of vitamins and essential nutrients into your soda.
 
Microsite:
[Click any image to zoom]
View the site > This is a current project and is a work in progress.
Mobile App: