Orange World
34241
3157
225
Add to Collection
About

About

"Orange World” Campaign: a series of promotional videos produced for Leo Burnett Warsaw.
Published:
Orange World
Character and environment design
Every brand strives to create a world of its own, one into which it can invite its potential users. Designed based on a concept by Mateusz Goll, Orange World is a universe inhabited by bizarre beings, created out of a million tiny elements for the Orange mobile telephone network. The richness of the world was achieved through simplicity – by playing around and experimenting with the fundamental building block that is the sphere. This extraordinary and universal design was creating in association with Leo Burnett Warsaw, which took over the design of the campaign. Together, we created the animation for a total of 20 episodes.

Director: Paweł Borowski
Agency: Leo Burnett Warszawa
Creative Director: Paweł Heinze, Krzysztof Iwiński
Art Director: Mateusz Goll
Copywriter: Natalia Dudek
Set Design: Kuba Jabłoński, Marcin Jakubowski, Damian Bajowski
Art Direction: Grzegorz Kukuś, Rafal Kidziński, Marcin Filipek
Producer: Agata Socha
Concept
Character design
Environment
Video stills
Various commercials