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Re-branding Optus: A new attitude
 
 In 2012 I was commissioned to shoot a collection of playful portraits for the re-brand of Optus with brandi… Read More
Re-branding Optus: A new attitude
 
 In 2012 I was commissioned to shoot a collection of playful portraits for the re-brand of Optus with branding agency Re. Australia’s second largest telco had a new goal: To be the people’s champion. Optus wanted to shift the focus onto their customers, winning back their hearts by telling them all about the impressive improvements and innovations they’d made. I’m pleased to say that I’m still asked back to shoot lively portraits for Optus. I love being able to create an environment that allows me to capture the energy and optimism of Optus’ new attitude, ultimately helping to build an emotional connection with their existing and potential customers.
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