OpenText is a large Canadian software firm that does enterprise-scale content management for a very long and closely guarded list of clients. So … Read More
OpenText is a large Canadian software firm that does enterprise-scale content management for a very long and closely guarded list of clients. So what does that mean exactly? What is content and what do you gain from managing it? When the team from OpenText first came to visit the studio to discuss the project we were immediately intrigued and inspired to find a means of translatating the vision and purpose of OpenText into a cinematic visual experience.
We worked together over the course of the conceptual phase of the project to narrow in on a high-level, aspirational script that would do most of the heavy lifting, and pair it with visuals that would remain textural and beautiful rather than strict literal representations — A visual metaphor that would create a emotional response in the viewer and so also with the OpenText brand.
From this, emerged the idea of representing 'content' in its many forms as stylized paper-like documents, with live data shimmering across their surfaces. We open the film on a single sheet of content, then slowly reveal a vast sea of chaotic, unmanaged content. As the film progresses, we see the content gradually become more organized, moving intelligently like a flock of birds, and forming organized stacks. As the content is harnessed, its possibilities and potential are revealed.
On a technical level, much of the content animation was handled using Lagoa Technologies' powerful multiphysics simulation engine. Over the course of the project we simulated more than half a million 'pages' and generated over 45GB of simulation data. Lagoa was also extended in order to create the flocking behavior seen in some shots.
Lastly, it would be wrong not to mention that the team from OpenText was incredibly supportive over the course of the project, sharing our desire to make a beautiful thing and proved to be an exciting creative partner! Read Less