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About

About

Open Family Australia is a charitable Australian organisation focussed on changing the lives of homeless and at-risk young people by working with… Read More
Open Family Australia is a charitable Australian organisation focussed on changing the lives of homeless and at-risk young people by working with them individually, offering long term and focused intensive support. The 21 Day Challenge is a chance to help homeless youth by doing something you love, perhaps something you don’t love, or even something you’ve never done before for 21 days and asking friends and family to sponsor you. The creative art direction is a candid, unprofessional photography look and feel with quirky imagery of various challenges one can participate in. Read Less
Published:
Open Family Campaign hero photography adopting a raw, gritty and slightly quirky aesthetic.
Building the images
Final Ads
Campaign in-situ
Agency: GPY&R
Photographer: Donna Stevens
Art Director: Paul Meates
Copywriter: Alex Wadelton
Creative Retouching: Marcus Byrne