- Personal project:
Throughout its history Opel has been focussed on the individual instead of the masses. Its style was not so much Bauhaus related as the other German brands. This allowed them to adapt quickly to a new context through a revolution of formlanguage and technique instead of evolution like their German counterparts.This part of the Opel identity can be essential towards the future where individuality becomes ever more important.
The concept on this page exemplifies that vision in a matter interchangeable body panels. These plastic parts are positioned in areas of the vehicle where damage frequently occurs . Their bright colors combined with the metallic body enable the young user to choose their identity more specifically.