PAWNGO is the first online pawn shop: www.pawngo.com
A lightbank Chicago startup Launched Spring 2011- it has already lent over 2 million dollars.
Design Methodology: Co-design sessions with stakeholders, iterative approach, infused with user research, prototyping, usability testing and collaboration.
Goal: Re-design the three thousand years old pawning business into a clean, safe and secure online financial option.
Role: Directed Experience Strategy and Design as an independent consultant (Experience Design Strategy, Information Architecture, User Research and Usability)
