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Online Startup.
PAWNGO is the first online pawn shop:
A lightbank Chicago startup Launched Spring 2011- it has already lent over 2 million dollars.

Design Methodology: Co-design sessions with stakeholders, iterative approach, infused with user research, prototyping, usability testing and collaboration.

Goal: Re-design the three thousand years old pawning business into a clean, safe and secure online financial option.
Role: Directed Experience Strategy and Design as an independent consultant (Experience Design Strategy, Information Architecture, User Research and Usability)