One Willis is one of the most recognised office buildings in Wellington city and named so because of its address: 1-27 Willis Street, Wellington. They needed a campaign to promote available premium office space for lease.
I was involved in the initial stages of the campaign and created the logo. My approach was to design a logo that captivated the modern exterior of the building but also the grandeur of the entrance lobby. It's location in the heart of the business community with surrounding trendy cafes and fashionable shops also inspired a design that is sophisticated and individual. Sensitivity was paid to the space around the logo, the colour palette and typography to further reflect this.