More than an artisan products store
One Village is a charity supporting communities specialising in crafts inherited and perfected through generations. It is a story-telling experience rather than just a shop; each item being produced by crafty hands in the part of the world where it's innate to the culture. Its journey is made transparent and emphasised right on the homepage through clear breakdown of facts, like geographical location and itemised pricing.
There's also an option to support a product that hasn't been released yet into logistics of production and distribution; user has a chance to encourage and support the craftsmen to build their production line and gets rewarded with purchase priority.