We were tasked with communicating the launch of the Mandela banknotes
to our rainbow nation, both urban and rural, rich and poor. Nelson Mandela is renowned
for the colourful African shirts that he wears, particularly those with distinctive patterns.
Taking our inspiration from these shirts we created a distictive look that paid tribute
to this great man. Using this design element enabled us to create a visual identity system
that was used across our entire campaign.
With the help of AMI Collective, we created four beautiful illustrations of Mandela's life.
These were brought to life in a animated television commercial.