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About

About

We were tasked with communicating the launch of the Mandela banknotes
Published:
 
We were tasked with communicating the launch of the Mandela banknotes 
to our rainbow nation, both urban and rural, rich and poor. Nelson Mandela is renowned 
for the colourful African shirts that he wears, particularly those with distinctive patterns. 
Taking our inspiration from these shirts we created a distictive look that paid tribute 
to this great man. Using this design element enabled us to create a visual identity system 
that was used across our entire campaign.
 
With the help of AMI Collective, we created four beautiful illustrations of Mandela's life.  
These were brought to life in a animated television commercial.
Design Entry Board