One-Eyed Royal is a brewery that combines poker with beer. With a different card adhered to each bottle, consumers collect and enter codes online to redeem prizes. The company provides a free mobile app that allows consumers to input their codes from wherever they are.
Each bottle of One-Eyed Royal has a collectible card attached to the front label. When the label is peeled, consumers reveal one of 54 cards with a unique code. Entering this code online helps keep track of collections that, when complete, can be submitted in exchange for rewards without the need to mail in any labels.
Logging in to a user collection allows customers to view their collections and collect their prizes.
The One-Eyed Royal mobile app provides users access to their collections from any location.
The following are examples of prizes won by turning in collections.