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Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an… Read More
Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an international scope, in which water plays a central role. The aim was to emphasize the fact how much water is required to produce everything we eat. Various techniques was used to produce these visuals - photo shooting, stock images, through CGI retouching to 3d modeling. Special thanks to Matej Kmet and Stefan Gura. Read Less
Published:
Agency - Sid Lee
Client - One drop
Art director - Julien de Preux
Creative director - Eva Van den Bulcke
Dana Klyszejko

Radoxist studio was asked by SID LEE advertising agency to produce a series of visuals for One drop - organization that develops projects with an international scope, in which water plays a central role.

The aim was to emphasize the fact how much water is required to produce everything we eat.

Various techniques was used to produce these visuals - photo shooting, stock images, through CGI retouching to 3d modeling. Special thanks to Matej Kmet and Stefan Gura.
100g cheese = 500L of water
1 sausage = 1755L of water
1 apple = 70L of water