Objective: create logo and identity for one of Yakutsk government projects, OneClick Yakutsk web portal.
One click Yakutsk is a web portal of Yakutsk, which unites citizens, the city authorities, municipal services, experts from different fields and noncommercial organizations. On the portal, the citizens can find answers to all their questions just in one click.
The logo is based on the image of “One”. On the one hand, it conveys the main message of the brand. It is “one click, one solution”. And on the other, it puts emphasis on the project significance, i.e. first, leading, major. Due to its flexibility the sign can be easily transformed for any use and be adjusted to any elements of corporate identity. The flexibility of the form allows putting this sign next to any issue, thus giving it the highest priority for the authorities or other services to resolve.