Olympikus Tube [Print]

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  • Olympikus Tube
    No more impact.

    Olympikus created a powerful impact absorption technology: Tube. Out job was to create a series of print ads where both the technology and the shoes design were highlighted on the copy.
  • The design is in fashion now.
    The technology will be in a few years.
  • The perfect combination between design and technology.
    The first causes impact, the second one absorbs it.
  • A tennis with this technology could be used by astronauts.
    It's just that in the space there's no one to dig the design.
  • A tennis with no impact absorption it's no good for your body.       
    And if, on top of that, doesn't have design, it's bad for your morale.