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"Mantra" BMW | USOC Agency: kbs+ Production Company: Armoury Director: Kevin Osgood Producer: Adam Lebenstein Creative Directors: Rob Collignon … Read More
"Mantra" BMW | USOC Agency: kbs+ Production Company: Armoury Director: Kevin Osgood Producer: Adam Lebenstein Creative Directors: Rob Collignon & Aileen Calderon Editor: Kevin Osgood We get inside the head of Olympic athletes as they share what goes in their head during a competition. Read Less
Published:
MANTRA — AN OLYMPIC PARTNERSHIP
 
ABOUT THIS PROJECT
Olympic athletes descended on the US Olympic Training Center in Chula Vista, CA prior to the 2012 Olympics. We took the opportunity to create an inspiring spot about what motivates each athlete when they are in the midst of competition. 

Produced by Kevin Osgood & Adam Lebenstein
Edited by Kevin Osgood
Creative Directors | Aileen Calderon & Rob Collignon
 
Produced in partnership with 4120 Productions.