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Olè, packaging for La Rioja wine.
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Ole is a packaging born as a gift idea able to tell the region of origin of the wine contained in it. In fact, very often, we know little or nothing about the products we consume.
The white spiral which runs through the packaging resembles the typical curl that is formed on the trunks of the vines, is also the strip that allows the opening of the pack.
Inside, in the part that is separated from the base useful as port wine, there is a strip that tells illustrates and explains the place where the wine originates, with curiosity and useful links to better appreciate the product that you will consume.
Olè is entirely made ​​of cardboard with the exception of the aluminum base.