Brand Identity - School Assignment
Make a brochure for Old Farmer, which is a steak cutlery brand by GENSE.
Old Farmer is a steak cutlery made with high quality material. The Packaging is a wooden box (see 1st image below), which emphasize the raw and rustic style and feel of the cutlery.
I created a brochure, which should reflect the style of the cutlery and appeal to the real man. Since it is steak cutlery, I wanted to put extra focus on steaks and barbeque.
The idea with the QR code is, that will open a demonstration in augmented reality, where the user can see how easy it is to cut the steak with the Old Farmer knife.
// School Assignment from School of Visual Communication, Denmark