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About

Offiscape is a new approach to furnishing your office space, in simple terms they are in the business of providing superior furniture solutions f… Read More
Offiscape is a new approach to furnishing your office space, in simple terms they are in the business of providing superior furniture solutions for the modern workplace. The brief was a complete branding, collateral, web and signage / trade show signage design project. This included working with the team on name ideas and then moved through the rest of the deliverables. Read Less
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Offiscape is a new approach to furnishing your office space, in simple terms they are in the business of providing superior furniture solutions for the modern workplace.
 
The Project
 
The brief was a complete branding, collateral, web and signage / trade show signage design project. This included working with the team on name ideas and then moved through the rest of the deliverables.
 
The deliverables for this project were:
 
- Logotype / Corporate Identity and Brand
- A service and catalogue website built on the WordPress CMS
- Collateral designs and concepts
- Trade show and promotional signage concepts
 
The brand
 
Wanting to create something strong and simple was our goal. As the business chose the direction of an invented word–very similar to existing words–we felt the brand should not obfuscate the name. The eventual solution was a strong black and white one with the inclusion of a feature colour, possibly allowing the brand to evolve into using different feature colours for different seasons or services if the client wished to do so down the track.
As the brand is an agent for various well known brands we also worked on collateral concepts that could leverage the photography of these brands. Useful collateral items such as folders were designed to be printed in short runs digitally as this allowed the use of any number of brands photography and logos to be used. This approach saved the need to produce hundreds of one-type of folder for economic reasons but also allowed a very targeted approach for communication between prospective and existing clients.
The website
 
The website is a WordPress run content managed site, acting as both a catalogue of selected products and an SEO assisted services sales tool. While not being specifically ‘responsive’ the site was designed to work on any device and web-browser, using jquery to run interesting interface animations, which work well on the iPhone and iPad OS browsers.
Page templates were created to give the client maximum variability to what sections and content they may wish to create or edit.
Visually interesting and slightly fun elements were created such as the ‘favourite quotes’ on the people pages, allowing the staff to add a quote they like and in turn perhaps offer a slight insight into the person and add a little bit of personality to a more traditional corporate website.
Products were managed by a custom-developed category manager. This allowed the client to create as many categories as they wished and add the product to as many of these as they liked by simply ticking a box. The category pages themselves were automatically generated by the CMS and allowed 2 levels of these. This mean’t the client could effectively add a category, a sub-category and a product to both in less than 5 minutes.
 
The product pages themselves automatically generated a simple animated gallery of thumbnails and larger images from any image uploaded to the product page. The images were resized and optimised by the CMS which meant the client could upload a 20mb image file (by mistake) and the CMS would recreate the version it requires, saving both server-space, bandwidth and most importantly the visitors waiting time to see the product page.
To help visitors experience the brands they may have come to the site to see a custom developed solution was implemented. This allowed the client to create a new brand page which in turn created a new product category. They could then tick that category in the product page and the product would list underneath the brand info page (shown below) as well as in the various product category pages it belonged in.