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Brand identity
Published:
Odonto Integrada
Brand Identity
Concept

The branding was targeted in the transmission of a joyful and creative identity, after all, are two attributes
essential for an institution that works by restoring the well-being of their patients from
new smiles.
In this sense, the iconography offers integration through a curved intertwined with a tooth;
they also merged sans serif typefaces yet have the robustness of the services that the institution
offers.
As for colors, orange refl ete impulsive enthusiasm and natural vivacity, adding good health,
it is considered the color of calcium and is recommended for pregnant women and mothers who wish to increase
milk production for breastfeeding. Hair, nails, bones and teeth are produced by
that color. The communication, movement and initiative are also generally positive elements, which
ties to the idea of ​​an institution always willing to seek new challenges to offer the best to
their patients.