Communication Concept and Strategy
With the help of data visualisation and stop motion, and the intent of being an interactive landing page, the concept was based on paper and its use, and divided into 8 parts:
1. MISSION: Production processes were continuously optimised to reduce the energy and raw materials consumption.
2 . CONSUMPTION: Reading a printed newspaper could consume 20% less carbon than reading news on the Internet.
3 . PRODUCTION: To produce the average amount of paper that a single person uses in a year - 200kg - the industry uses only 500kW/h. That is equivalent to the energy consumption of a computer on for a month.
4 . RENEWABLE: More than half of the energy used to make paper in Europe comes from renewable sources.
5 . MATERIAL: From the wood extracted of world forests, 53% is used in energy production, 28% is used by sawmills, and only about 11% is used directly by the paper industry.
6 . FORESTS: 95% of Ocyan's paper comes from sustainable forests.
7 . PLANTING: For each pine tree consumed Ocyan plants 3 or 4.
8 . CONCLUSION: Ocyan helps create 12.350 new pine tree per year.