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It is for Hong Kong
Published:
HongKongers are realistic, they won't give up any chance of getting discounts, tips and rewards. Therefore, Octopus Rewards made a target on those realisitical people and create a " Grab more with Glee"  idea. 
 
In Chinese, Grab is same pronunciation of gelling hair. It is the playing point of the whole campaign. 
 
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