Rebrand all components of an existing company.
I created Ozma based off the concept and ideals of Fossil Inc. The goal was to harmoniously marry aspects from the past and the present, while appealing to both males and females of today. Inspiration for the logo was drawn from the movement and variety in vintage packaging.
The stationery package was inspired by vintage wallpaper and fabric patterns.
As one of my touchpoints I created retail tags. I designed the tags to portray the essence of the brand without the use of the logo. Therefore, establishing an identifiable look and feel for the company.