OVEJA NEGRA LOWE
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About

Our brief: to design a logo and identity that would express the merging of two companies - one international, one local - while maintaining the i… Read More
Our brief: to design a logo and identity that would express the merging of two companies - one international, one local - while maintaining the irreverent, witty character of the local company whose name translated was, "black sheep". We created an acronym of both company's letters to communicate the idea of two becoming one, allowing the number 1 to double as a lower-case "l". The sheep became a character in the identity - changing locations and colours randomly, surprising the viewer. Read Less
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OVEJA NEGRA LOWE

Our brief: to design a logo and identity that would express the merging of two companies  - one international, one local - while maintaining the irreverent, witty character of the local company whose name translated was, "black sheep". We created an acronym of both company's letters to communicate the idea of two becoming one, allowing the number 1 to double as a lower-case "l". The sheep became a character in the identity - changing locations and colours randomly, surprising the viewer.