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Oregon State Athletics has had a great run of success in the last decade. That success brought more supporters, but it also puts them in a precar… Read More
Oregon State Athletics has had a great run of success in the last decade. That success brought more supporters, but it also puts them in a precarious position of maintaining success to keep their supporters. We created a positioning statement to guide creative, and then developed this piece to set the tone. We wanted to help them reach a new audience, and paint the picture that athletics is an important part of a broader university vision. Read Less
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OSU - Athletics

Oregon State Athletics has had a great run of success in the last decade. That success brought more supporters, but it also puts them in a precarious position of maintaining success to keep their supporters. We created a positioning statement to guide creative, and then developed this piece to set the tone. We wanted to help them reach a new audience, and paint the picture that athletics is an important part of a broader university vision.