Developed as an academic study in rebranding and repacking OSEM Israeli Couscous. Targeted towards first and second generation Israeli-Americans with an emphasis on a younger demographic. Features a die-cut developed as the logo, a pattern based off Hebrew letter forms and simple sans-serif typography that could easily develop into a Hebrew language version. The lid also functions as a measuring cup, which portions out one serving.
Professor: Todd Timney
Course: Communication Design III
Quarter: Winter 2012