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I wanted to design a simple, young and appealing packaging that not only tempts one to keep the packaging, but also inspires walking. The target … Read More
I wanted to design a simple, young and appealing packaging that not only tempts one to keep the packaging, but also inspires walking. The target audience were the students of Stellenbosch, as walking to your destination is seen as part of student life. Read Less
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 packaging design
The aim of the project was to bring back the excitement of walking in the beautiful streets of Stellenbosch. A culture was established under students that one should walk rather than drive, but in recent years more and more students prefer driving in the already over-crowded streets. I wanted a simple, young and appealing packaging that not only tempts one to keep the packaging, but also inspires walking.
 
The packaging was made from a single sheet of corrugated cardboard.