OPTIMUS MUSIC PACKAGINGThe growing functionality of mobile phones and services associated withmusic and the importance of music in people's everyday life guided thedevelopment of this new package, whose goal is to ensure better identification of the music category in the point of sale. The shape of the packaging - which reproduces the shape of a column of sound - includes a musical message itself. The goal is to create an iconthat summarizes the spirit that carries the product and simultaneously convey a playful and symbolic imagery to the consumer.
Since this package is made of injection moulded plastic, it is important to design a solution that gives the possibility to reuse it in diferent circumstances. The design was made with the intention to have an alternative use that extends the life of this package, making it more environmentally friendly.