With three million members, ONE is a global non-profit movement that brings awareness to the absurdity of extreme poverty through petitions, phone calls, letters, and rallies. For our partnership with ONE, we aimed to re-launch their website in a way that drove more people to action. The new ONE.org puts emphasis on actions by urging visitors to: get the facts, take action, and exchange stories. Redesigned with the look & feel of a long-scrolling infographic, ONE.org has less text and more visuals. Now, it is easy for visitors and advocates alike to take part in ONE's mission and discover relevant content.
With mobile in mind from the start, we designed the site to be responsive across all devices.
With less text and more visuals, the homepage summarizes ONE's purpose as a long-scrolling infographic.
For each cause, we make the the action very clear while the rest of the page adds context for the user to make an informed decision.
We developed a socially integrated account system using Facebook and Actionkit. A user can log-in via Facebook and monitor their involvement with ONE by tracking how their actions are contributing to a specific goal.
How we did it
• Many hours of design using Photoshop and Illustrator.
• 2 strategists contributing their UX and internet smarts.
• One producer to make sure no detail was left unchecked.
To see more of our work, visit our interent home www.bigspaceship.com.