• ONE1 - ONEIRIC PANI
     
    Challenge: put two words together, create a brand from the result.
     
    The name One1 comes from oneiric and describes something related to a dream. Oneiric Pani, the product's full name, is a water-like beverage (pani means water in Hindi, representing the mithological act of emotional destruction and reconstruction considered in Hinduism) that contains a chemical agent that puts the consumer in a state of euphoria or depression, acting as an emotional catalyst to increase the consumer's state of mind at the moment. It acts like a drug, but its effect lasts only a few moments. Available in no flavour, lime or cucumber light flavours. A high-end product.

    Academic
    2013
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