ONE DROP Foundation, Campaign 2009-2010

  • ONE DROP — an initiative of Guy Laliberté, Founder of Cirque du Soleil — is a charitable organization with a mission to fight poverty worldwide by supporting access to water and raising individual and community awareness of the need to mobilize so that safe water is accessible to all, in sufficient quantity, today and tomorrow. Its distinctive approach is based on social arts and popular education. ONE DROP seeks to be an agent of change and influence in the world.

    These graphic assets were designed to support Marketing initiatives at the merchandising and hospitality level. The text was extracted from the poem created for ONE DROP by renowned novelist Yann Martel.