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OMO is the leading brand of soap powder in Brazil. In 2010, its main product was relaunched, with Extra-Cleaning Particles that help to find the … Read More
OMO is the leading brand of soap powder in Brazil. In 2010, its main product was relaunched, with Extra-Cleaning Particles that help to find the dirt in fabrics. More than just selling, OMO wanted to spread the news. How to make the consumer understand that the Extra-Cleaning Particles help to find the dirt in the fabric? We put GPS devices inside the boxes, allowing Omo to reward the consumer minutes after the purchase. OMO GPS was the most-read report at Advertising Age website in 2010, with almost 500,000 views. Read Less
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