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Genetic modified food (GMO) exist everywhere around us - without us knowing! The food we consume everyday should be more transparent so that we c… Read More
Genetic modified food (GMO) exist everywhere around us - without us knowing! The food we consume everyday should be more transparent so that we can have choices on choosing our food. Therefore, the solution I came up with is through a friendlier & recognizable way of approach. Which is, through the use of childhood characters which i recreated it with my style of illustration. The idea is to bring out the message of letting people know what they are eating everyday. Whats in your food? Artwork of James Voon Illustration by: James Voon Software: Adobe Photoshop CS4, Sketchbook Pro Read Less
Published:
Omg What's In Your Food? Campaign
Client: Student Artwork of James Voon
Genetic modified food (GMO) exist everywhere around us - without us knowing! The food we consume everyday should be more transparent so that we can have choices on choosing our food. Therefore, the solution I came up with is through a friendlier & recognizable way of approach. Which is, through the use of childhood characters which i recreated it with my style of illustration. The idea is to bring out the message of letting people know what they are eating everyday. Whats in your food?

Artwork of James Voon
Illustration by: James Voon
Software: Adobe Photoshop CS4, Sketchbook Pro
*All artworks are designed, recreated, drawn & illustrated by James Voon