A poster and print campaign promoting Omega as the official timekeeper of the Winter Olympic Games in Sochi 2014. The red bobsled is used by OMEGA as a symbol of their winter Olympic timekeeping. The two posters were designed to work side by side, showing the first and latest date of Omega's partnership with the IOC
Regrettably at the last moment it was decided to not publish this campaign.
Creative Direction: Dario Nucci
Illustration & typography : Martijn Rijven