A complete identity system for a festival with a unique and strong position in Norwegian music culture. The festival is built on the values of innovation, commitment and idealism with integrity. While being innovative, they need to bring themselves forward without undermining their history and strong brand position. In their last audience survey, Øyafestivalen did very well in most areas – especially in marketing both during the festival and throughout the remaining 360 days of the year. These 360 days are the key to the branding, visualized as a “loading” towards the festival – the climax of the year.
With Øyafestivalen's focus on the environment, it was natural to focus their communication around digital media and innovating on the web platform, since this reduces the need for paper, and because the web is a dynamic medium which fits the concept.