This project is developed in theacademic context of the subject Methodology of the Direction and Managementfo Projects in the Field of Art Direction.
The objective consists in developing the concept and the image of a newperfume, ÖWEL, bonding this new product to an already existing brand in themarket, in this case, the brand Napapijri.
To do it, an Synthetic VisualUniverse of the perfume is proposed, presented in the Art Direction notebook,for the subsequent development of the image by different specialists.
Elisava - Escuela Superior del Diseño de Barcelona
Mudic - Máster Universitario en Diseño y Comunicación 2011-2012
Dirección de Arte – Conceptualizar y vestir
Profesor: Jordi Cano y Juan J. Arrauzi