OD 2011
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About

Campaign profile for youth organization
Published:
OD 2011

Campaign identity
2011
Oper­a­tion Day's Work is today Norway’s largest sol­i­dar­ity cam­paign for youth, gath­er­ing stu­dents to col­lect funds for an elected inter­na­tional cause. Since 1964 ODW has grown to over 62 coun­tries under slo­gans such as "Youth, Regard­less". The 2011 cam­paign were aimed at nor­we­gian youth, chal­leng­ing the neg­a­tive per­cep­tions many have on oppor­tu­ni­ties in Africa. The iden­tity is based on visu­al­iz­ing a strong con­trast between the neg­a­tive and the pos­i­tive through typog­ra­phy. This years funds were given to Plan Nor­way, work­ing for bet­ter edu­ca­tional oppor­tu­ni­ties for youth in Rwanda.