Operation Day's Work is today Norway’s largest solidarity campaign for youth, gathering students to collect funds for an elected international cause. Since 1964 ODW has grown to over 62 countries under slogans such as "Youth, Regardless". The 2011 campaign were aimed at norwegian youth, challenging the negative perceptions many have on opportunities in Africa. The identity is based on visualizing a strong contrast between the negative and the positive through typography. This years funds were given to Plan Norway, working for better educational opportunities for youth in Rwanda.