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The project: Make sure ‘O’ remains top-of-mind in the marketplace – the #1 show in Las Vegas. Refresh the perception of the show and make the sho… Read More
The project: Make sure ‘O’ remains top-of-mind in the marketplace – the #1 show in Las Vegas. Refresh the perception of the show and make the show timeless. The solution: The power of characters campaign. Our main focus in this campaign was to bring ‘O’ characters to life by creating a powerful visual connection with our audience by presenting a series of the ‘O’ characters surging out of the water. The characters and the water are as one. Magnificent. Beautiful. Stunning. Drenched in Beauty. Read Less
Published:
Unforgettable characters brought to life by the power of water. Concept/Art Direction: Patrice Dufresne.
Agency: SidLee. Client: Cirque du Soleil. Photoshoot/CGI/Design: La Cavalerie.