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Branding project for honey.
Published:
Branding-Brand value-Brand personality-Conceptualization-Visual language-Development
Branding for a new range of honey.The research suggested that the brands for honey available in India are very few as compared to international.Hence I thought of introducing a new brand which could also be for an international and indian market.The brand personality was derived Branding for a new range of honey.The brand personality was derived from the honey bees personality which is sincere,hardworking,dedicated and pure.The form for the honey bee was derived from the stripes pattern over the bee as well as the honey dipper.It suggests a continuity and became a simplified form/motif for the brand.The color scheme was chosen keeping in mind the bee,honey,trees,nature and earthy.A circle around the bee suggested the honey comb and protection for purity.The applications for the brand were on the bottle where transclucency was a necessity as the product is honey.Other applications were a playful yet simple brochure,wall graffiti,hoardings,bulletin boards for promotion.
The form for the honey bee was derived from the stripes pattern over the bee as well as the honey dipper.It suggests a continuity and became a simplified form/motif for the brand.
The brand nomenclature was done according to the brand personality.Hence it required a pure,magical,genuine name.Nyssa meaning a greek fairy or a women(Worker bees are females) was the perfect name for my brand.Here honey is suggested as the magic portion created by the fairies.
The form of the bee was further developed to be surrounded by a circle which would suggest the comb and also assure purity.
The bottle's transparancy was very important as honey's colour is cannot be hidden.
The stationary design 
Bottle and bag tags with information about the brand and type of honey.
Tee-shirts for the youth
An informative yet playful brochure which can be handed over to new customers.Here each type of honey is categorized by its color.
Playful form of the brochure.
The initial introduction hoarding.