Nuroot is an all-natural organic fertilizer made from themycelium of Mycorrhizal fungi. Unlike traditional fertilizers, Nuroot containsno chemicals therefore reducing pollution from agricultural watershed. Chemicalsaturated fertilizers are responsible for eighty percent of the phosphates thatare flooding the world’s waterways. Nuroot doesn’t need the added chemicalsbecause the mycelium act as an underground network, forming bonds with theroots of plants. The mycelium then acts as a direct conduit for the food and waterthe plants need to grow healthy and strong. The Nuroot project was also createdas a part of the company. The Nuroot Project was designed to help out farmersin need around the world by sending them Nuroot and farming tools funded bydonations.
Nuroot is a new innovative product made for people who wantto live a more sustainable lifestyle. The initial branding concept was tocreate a look that reflects the ideas of innovation and sustainability andcarry these ideas throughout the entire identity system. The square logo markis simple yet modern while also being fresh and elegant. Each piece createdreflects the sustainable aspect of the product and clean modern typography isused throughout. The packaging was designed to be reusable and as people begin toexplore fun ways to reuse each piece they can share their crafty ideas withother Nuroot users online.