Nulu Language Learning Web & Mobile

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  • UX Art Director I was asked to take an existing application, breakdown what the users are having issues with and create a SAAS that would rival any language learning software. 
    Experiential Branding Language: Nulu was a straightforward design relied heavily on current content to drive users to read every day. I took this and added a layer of gamfication, daily reading plans, and added a quiz element that would extend a form of celebration to the daily user. 
  • The entire sign up process was revamped and simplified. With a more clear onboarding process facebook signups were no longer the only point of entry. 
  • The desktop experience was segmented into very clear uses so the customer can get the most out of the application, while developing their own way of learning. 
  • The mobile experience was crafted to be an extension of the great tools offered in the desktop. The usability was key to how I pushed this software to be a different way to Nulu, as opposed to adding a mobile responsive framework. 
  • adding a flashcard should be easy!
  • Finishing a quiz feels great! 
  • I made sure that when users are done with a story and quiz that they would feel like a million bucks! This is what I call " The Mario Moment", watching your score explode and enjoying the exit message. 

    ( like mario bros. )