There are nuclear parts in hybrid cars
Agency: Saatchi & Saatchi Brussels
Art Direcor: Vanessa Hendrickx
Art Buying: Gaelle Haesaert
Client: Forum Nucléaire Belgique
The idea is simple: there are nuclear based parts in all hybrid car, find which.
The layout: a car in spare parts.
The difficulty: 10 days to produce and deliver the picture
Our first idea: completly disassemble an hybrid car in a empty wharehouse, and shoot it from a crane. We didn't realize the huge job it is... mechanics laugh. In 3-4 days, not possible.
Well, we need another solution. So we go with a mix of 3D and parts shooting.
We are (were!) not car specialist... so first, we need some docs.