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About

Obsessively searching for old photographs on eBay is an activity I greatly enjoy. I serendipitously discovered the work of Norman Schroth, a mid-… Read More
Obsessively searching for old photographs on eBay is an activity I greatly enjoy. I serendipitously discovered the work of Norman Schroth, a mid-century photographer who operated a portraiture studio and camera shop in middle America. Over several years, I hunted down twelve thousand of his images and constructed an archive of his life's work. I became fascinated how Norman’s practice and process revealed the homogenous impulse for “normalcy” that characterized mid-century America. I began separating the images based on gender and age and would overlay and align many photographs from each category on top of one another. As the images compile, the figures melt together to form a fictitious individual depicting the ideal standard pose and form of the time. All together, they produce the perfect nuclear family. Read Less
Published:
Handsome Man
Beautiful Woman
Beautiful Child
Beautiful Baby