Add to Collection
About

About

Corporate identity for the city of Nowy Sącz.
Published:

NOWY SĄCZ
Corporate Identity


TASK:
The city of Nowy Sącz with its 720 years of tradition needed a new, fresh and recognisable visiual identification, which would reflect its multidimensionality, modernity, entrepreneurship, openness and history.

SOLUTION:
While analyzing a strategic documents of the city we noticed that the layout of the city recalls a human hand. Therefore, that symbol was used to design a new logo of Nowy Sącz.

BENEFITS:
The new courageous image of the city (logo and claim) not only caused controversy in the media, but also was awarded and recognized in many prestigious competitions!



Client: Nowy Sącz City Council
Design Firm: Papajastudio
Country: Poland

www.papajastudio.pl