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Nouvelle Vague typeface and promotional poster. The typeface can be purchased at or for direct download at
Nouvelle Vague
A script typeface.
Nouvelle Vague is a display script typeface of a distinguished look defined by a steady rhythm, only broken by its offbeat, dynamic uppercase initials.
It’s directly inspired by french advertising scripts from the fifties, particularly by Roger Excoffon’s Mistral. In order to accentuate this influences and to reproduce their graphic impact, simply structured connections between letters are preferred over OpenType fanciness.

In collaboration with graphic and type designer Aleksandra Samuļenkova we produced a promotional poster for Nouvelle Vague: