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Following a 12-week refurbishment programme, the all new state-of-the-art Nottingham Forest Club Store was officially opened by European cup winn… Read More
Following a 12-week refurbishment programme, the all new state-of-the-art Nottingham Forest Club Store was officially opened by European cup winning captain John McGovern and current captain Paul McKenna. Read Less
Published:
A new Leaf in Retail for the Forest
Client: Nottingham Forest Football Club
Maxim Creative has created an inspirational retail interior for The Club Store at Nottingham Forest’s City Ground. The major overhaul of its retail merchandising involved Maxim delivering an end to end retail solution; from retail design through display manufacture to point of purchase installation.

Forest fans now have a truly unique shopping and brand experience. The new club store is 200% bigger and will offer exciting new product ranges, including all home, away and training kits, a variety of fantastic fashion lines and souvenirs as well as a heritage and memorabilia in-store display area. Maxim Creative has created an inspirational retail interior for The Club Store at Nottingham Forest’s City Ground. The major overhaul of its retail merchandising involved Maxim delivering an end to end retail solution; from retail design through display manufacture to point of purchase installation.