Nothing Gold Can Stay: Alexander McQueen F/W 2012
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Inspired by McQueen creative director Sarah Burton’s approach, whose aim in this collection was to show a “…lightness, the sense that the dresses… Read More
Inspired by McQueen creative director Sarah Burton’s approach, whose aim in this collection was to show a “…lightness, the sense that the dresses were hovering,” Nothing Gold Can Stay is a five piece animated editorial that situates each garment floating in an open sky amidst a sea of passing clouds. The clouds, varying in size and shape, pass through each composition in a different direction – meant to create the effect of the garments swinging back and forth in the open air. Sped up to cut the overall frame account, the movement in each GIF takes on a more time-lapse feel. All elements are hand drawn and arranged for animation with AfterEffects. Read Less
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Nothing Gold Can Stay: Alexander McQueen F/W 2012
An Animated Editorial in Collaboration with commons&sense Magazine



Inspired by McQueen creative director Sarah Burton’s approach, whose aim in this collection was to show a “…lightness, the sense that the dresses were hovering,” Nothing Gold Can Stay is a five piece animated editorial that situates each garment floating in an open sky amidst a sea of passing clouds.

The clouds, varying in size and shape, pass through each composition in a different direction to create the effect of the garments swinging back and forth in open air. Sped up to cut the overall frame account, the movement in each GIF suggests a time-lapse feel. All elements are hand drawn and arranged for animation with AfterEffects.

A static version of Nothing Gold Can Stay is available in print in commons&sense (Japan) issue no. 43, available for the Fall/Winter season.



Tumblr-friendly GIFS at taradougans.tumblr.com
 
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