Noted (www.n0ted.net) is a personal side project of mine that essentially revolves around the world of music. It started in early 2013 with a team of just two, but since then we've expanded our output, outgrown our blogging platform and started to dig out a small niche for ourselves. In April, we commissioned award-winning Polish web developers Hitmo to build our new website from the ground up, but I decided to retain control of the re-brand myself as I had a clear idea of the visual direction I wanted. Together, we've created a brand new look that builds on the existing framework.
Logotypes and colour variants. The idea to brand reviews, features & interviews with the different coloured 'O's was thrown around and eventually agreed upon. I feel as though the visual identity is strong enough throughout the branding that we can utilise the technique without sacrificing consistency. This works particularly well on the 'landing' pages for the various sections.
A cropped view of the (currently) unreleased website homepage, which features the logotype and Hitmo's accompanying navigation and grid design. Below that is a cropped version of the large vectored 'O' that will feature on various feature graphics. Since the website is responsive, branding elements have been carefully scaled for the various platforms they will be viewed on.
The 'Notepad' page, as designed by Hitmo showing my branding elements in context. This page allows users to use the 16 embedded Bandcamp links as a jukebox of sorts, with genre tags and pagination being used to give a high level of customisation to specific tastes. The Notepad logo was designed to be visually striking yet in-keeping with existing brand elements. The logo can be found in full at the bottom of the project.
Social media promotional material due to be rolled out at the start of July. It serves as a countdown, and aims to establish brand awareness early with strong use of the #e66459 colours, a large cropped vector 'O' and the new logo.