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Guitare is a spanish fashion brand that defines themselves as "color in a grey world". We used this definition as their brand concept and then cr… Read More
Guitare is a spanish fashion brand that defines themselves as "color in a grey world". We used this definition as their brand concept and then created a strategy and art direction that would last for more than one season. For the autum/winter we created a pastel colored space with autum natural elements painted in the complementary colors of the clothes. At many clothes there where many little colored details, thats the reason why we proposed to use the slogan "Notas de color" ("Notes of color") to complete the concept. Read Less
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Notas de Color 
 
Guitare is a spanish fashion brand that defines themselves as "color in a grey world". We used this definition as their brand concept and then created a strategy and art direction that would last for more than one season.
 
For the autum/winter we created a pastel colored space with autum natural elements painted in complementary pastel tones of the clothes details. We proposed to use the slogan "Notas de Color" to complete the concept because creates a game between the brand concept and the naming Guitare.
 
There are a short texts related with the color and the clothes that are shown at the photo.
The paper of the texts has a brilliant texture, in order to look different from recycled paper used to print the photos.
The video was done reflecting the concept "Notes of color" by using simple musical notes and different shots of the model with the pastel coloured background.
Project done in collaboration with enTijuana / Photographer: Jordi Blancafort  / Model: Viola Mazza / Make up: Víctor Álvarez / Stylist: Mónica Zafra

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