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About

About

Not Your Average Joe is a branding and packaging design for a takeaway coffee cup. As time becomes a valuable commodity, consumers are seeking … Read More
Not Your Average Joe is a branding and packaging design for a takeaway coffee cup. As time becomes a valuable commodity, consumers are seeking swift and efficient services and the identification system attractively and effectively assists baristas in prompt service. To alleviate wait times, Not Your Average Joe provides an identification system that is easily recognised and quickly executed through perforated tabs. Read Less
Published:
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Not Your Average Joe
Packaging - Southern Cross Packaging Awards Submission
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The Brief
Identify an issue within a current packaging system. Design a solution.
 
The Project
Branding and packaging system for the humble takeaway coffee cup. The design features a new system for coffee identification, whilst creating a good looking Joe.
 
As time becomes a valuable commodity, consumers are seeking swift and efficient services. The identification system effectively and attractively assists baristas in prompt service through easy identification and tearable perforated tabs. This is valuable in peak times with numerous coffees on one order.
 
The development of this packaging system may seem trivial to some. Honestly how much of a time difference is there 
between tearing a tab and writing on a cup? Through considerable coffee production experience and research, this system would undeniably put a caffeine driven smile on the face of a consumer quicker than your average barista.